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The University of Missouri–Columbia's graphic identity is its signature, designed to convey a sense of the University's mission, character, and style. It also serves as a constant symbol of the traditions and values of Missouri's flagship university. When used consistently and proudly, it telegraphs instant recognition as one strong, unified institution. In order to promote a professional and consistent style, our customer service staff may be calling you to discuss certain elements of your publications as they pertain to MU editorial guidelines. For more information visit Publications and Alumni Communications website or contact Angela Dahman at 882-5871.