Chancellor Deaton explains that print publications are acceptable if they generate future campus revenues, enrollments or alumni support. There may be areas where the internet is not available, such as most of rural Missouri.
You shouldn't have to choose between print and using the Internet. Take advantage of both to maximize your efforts. You wouldn't want your readers doing an exhaustive Web search that could possibly take them to a competitor's site. Use PRINT to accurately direct them to more information on YOUR Web site.
Printing’s greatest strength is the proven ability to drive marketing results. Did you know that 67% of online action is driven by offline messages?*
*iProspect Offline Channel Influence on Search Behavior Study.
Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness.